Peter Pooley has joined Read Hyundai at King's Lynn and is looking to drive forward both the brand and family-owned business in the town.

Read Hyundai, which opened its Lynn dealership – its fourth site in just under five years – in January which also saw the increasingly-popular Korean brand return to the town.

Mr Pooley, who has been in the motor trade 15 years, said he was enjoying his new role and challenge at Read Hyundai.

'It is about getting our name out there – we are a new group to the town. And Hyundai has not been in the town for well over a decade and the Hyundai range is now very different,' he said. 'It is light years ahead and perhaps people in the local area are not aware of how the product has developed.

'Hyundai, as a brand, is leaping forward and is really standing up and being counted. It is a brand that is moving forward at a pace and it is a very big opportunity for someone to come into the town and take up that mantle.'

Mike Read, managing director of Read Motor Group which also has Hyundai dealerships in Grimsby and Lincolnshire, established Read Motor Group in 2010 having started his automotive career in the 1980s. The fact it is still a family business also appealed to Mr Pooley.

'I have been searching for a family-run business in the local area that has that little bit extra value for customer service and looking after people. Mike Read is a fantastic gentleman.'

Born and bred in King's Lynn, Mr Pooley worked for Renault and Volkswagen dealerships in the town before moving to Volkswagen retailer Cookes of Fakenham where he worked for eight years. After a short spell at Hunters Land Rover he moved to Read Hyundai to lead the sales team which also includes Richard Hales, Barry Hammond and Oliver Reville.

n For more information about the Hyundai range visit Read Hyundai in Scania Way, King's Lynn, telephone 01553 780213 or log on to the website at www.read-hyundai.co.uk