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Past, present and future as NMG launches new MG Norwich showroom

PUBLISHED: 13:40 11 May 2018 | UPDATED: 13:40 11 May 2018

Then and now, left to right, MG F, new MG3 and MG 1100 racing car . Picture: Andy Russell

Then and now, left to right, MG F, new MG3 and MG 1100 racing car . Picture: Andy Russell

Andy russell

Visitors to the official launch of NMG’s new MG showroom in Norwich over the weekend can also enjoy some blasts from the past with heritage models from the iconic brand on display.

Past meets present - old MGs, including a 1931 Magnette, centre, at the launch of NMG's new showroom in Norwich. Picture: Andy RussellPast meets present - old MGs, including a 1931 Magnette, centre, at the launch of NMG's new showroom in Norwich. Picture: Andy Russell

After months of refurbishment, it is easy to see the bold red, silver and white statement in the Mile Cross Lane, Norwich, that is NMG’s new MG showroom.

The business has transformed the showroom which displays seven new MG cars inside – three ZS compacts SUVs, three MG3 superminis and one larger GS SUV – alongside an extensive range of demonstrators and used vehicles.

This weekend marks the official opening of the new showroom, giving visitors the change to relive the past and drive into the future of the iconic heritage brand. Several directors and senior managers of MG Motors UK are attending.

Local MG enthusiasts and sporting car clubs are bringing along the heritage side of the MG brand and, over the weekend, Craig Durrant, NMG’s MG sales manager, has organised some interesting mixes of old and new MG models, many from members of Norwich MG Owners Club and MG Car Club Anglia Centre.

The new fully-refurbished MG showroom at NMG in Mile Cross Lane, Norwich. Picture: Andy Russell.The new fully-refurbished MG showroom at NMG in Mile Cross Lane, Norwich. Picture: Andy Russell.

Cars on show today included a 1931 MG Magnette, MG 1100 racing car, MGBs, MGB GTs, MG Fs, MG ZT, MG RV8. Tomorrow, weather permitting, there will also be a rare MG XPower SV muscle car, one of only 60 and made from 2003-05, while on Sunday the line-up should also include a MG ZS Typhoon, giving a good spread of models over the three days.

NMG managing director Grant Long said: “After months of disruption, we are absolutely delighted with how the showroom and buildings have been transformed. The interest in MG and the sales so far have far exceeded my expectations. I learned this week that we are among the highest performers in new MG sales for the UK and we have our sights well and truly set on being number one.

“It is not surprising really. The cars offer sensational specifications, value for money and are backed by five and seven-year warranties, plus zero per cent finance across the range, so what’s not to like?”

As well as Mr Durrant, the MG sales team is made up of Mark Crane, Luke Fairweather and Conrad Provis.

An MG ZT heads up a row of MGBs and GTs. Picture: Andy RussellAn MG ZT heads up a row of MGBs and GTs. Picture: Andy Russell

Mr Durrant said: “There is lots of history and heritage in the MG brand so the idea of the event is to reflect back on the past, see where the modern day has taken us and the brand’s ambitions for the future.”

NMG only went live as an MG dealership on March 1 and has already sold 46 cars, making it the second best-performing franchise in its region, comprising 18 dealerships.

“We have been very surprised by how well our loyal Suzuki customers have taken to the brand and have also had several conquest sales,” he said.

“MG is an iconic British brand and it is nice to represent that.”

MG models in NMG's newly-refurbished showroom. Picture: Andy RussellMG models in NMG's newly-refurbished showroom. Picture: Andy Russell

NMG MG is inviting all of its current, past and new customers to the weekend event to explore what MG and NMG has to offer with its new franchise.

For more information about MG Norwich visit the showroom in Mile Cross Lane, Norwich, phone 01603 418700, visit www.mgnorwich.co or email mgnorwich@nmg-uk.com


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