Some people may read this and draw the immediate conclusion that I'm just a bit sad and bitter at being single.

Eastern Daily Press: Picture: Getty Images/iStockphotoPicture: Getty Images/iStockphoto (Image: Milkos)

Who knows, maybe they're right.

But whether you believe me or not - even if I wasn't single, I wouldn't be celebrating Valentine's Day this year. Or indeed any year.

I know - perhaps I'm somewhat digging my own grave with that comment and turning myself off to a host of women who expect their man to shower them with gifts and chocolate for Valentine's.

Anyone hoping for that from me is going to be in for a nasty shock (although, I suspect, the very thought would probably be enough to give many women nightmares).

This, however, is my exact point - if celebrating Valentine's is the deal-breaker to any relationship, I'd argue it's a partnership that's on pretty shaky ground.

By all means, if a couple want to celebrate their love for each other on February 14, then of course I don't have a problem with that. I'm not some sort of Valentine's Scrooge (honest).

I also don't have a problem if they want to mark it on February 13, February 15, March 6, August 28, September 2 or indeed any day on the calendar.

My point is, why should we be told what day to express our love for someone? Surely it is something we should feel we can do whenever and however we feel comfortable.

The reason they do, I suspect, is because of the commercial value.

From sales of gifts and flowers, to hotels which sell us package deals and travel agents who persuade to book an all expenses romantic holiday, Valentine's Day is a booming business.

I don't suppose you can blame retailers for trying to exploit and opportunity. They do so very effectively and give the Norfolk and Suffolk economy a boost at the same time.

Once again though, we shouldn't need an excuse to make the best of the region's best locations. The beach at Southwold or cliffs at Hunstanton are great spots for a romantic walk the whole year round.

So if you were hoping from a card from me this year, I'm sorry to disappoint. And if you were thinking of sending me your own special surprise, you really don't need to bother.

Oh I see, you weren't planning to anyway…