Norwich City’s target must be to stay still, in the hope of moving forward

Jonny Howson in action during the pre-season friendly against West Ham. Picture by Paul Chesterton/F

Jonny Howson in action during the pre-season friendly against West Ham. Picture by Paul Chesterton/Focus Images Ltd - Credit: Paul Chesterton/Focus Images Ltd

It seems wrong to even suggest this, especially when you consider the stigma attached to the Stoke City style of play, but Norwich City need to use their rise to Premier League solidarity as primary inspiration for this coming season.

With the Premier League now becoming a global product generating each club tens of millions in revenue each year, the value of survival simply cannot be ignored and in order to secure safety, Norwich City need to become a side that teams hate to play against.

We need to evolve quickly from our current stature as a friendly, local club into a fiery, progressive club with intent to succeed.

Mentality and psychology are playing an integral role in the sport more than ever and success in the Premier League will stem from self-belief, teamwork and a will to better ourselves season after season.

In financial terms, we are in an extremely positive situation and this is something we have yet to exploit in the transfer window.

With Robbie Brady looking increasingly like our only marquee signing, I am slightly disappointed that we haven't set out to make a 'big statement' coup.

According to the last annual report set out by the club, 40pc of our turnover went on player wage costs, and across the other 19 Premier League clubs in the same year (2013), their wage percentage against turnover was anywhere between 50pc and 60pc.

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Although the argument is there that we are running a sensible operation, there should be budget for a star player and studies have consistently shown that wage spending forms a direct correlation to where teams finish in the league.

One of the players I will hope to flourish this year is Jonny Howson.

The centre of our midfield is fast becoming one of the most competitive in the team for places and Howson is one of the players in our side who comes with bags of potential and a big point to prove after being part of our previously relegated squad.

Looking across the current squad of players, the two key areas I feel the transfer market could improve is our central defence and left back positions. Teams that survive in the Premier League do so because they don't concede many goals and their defences are well organised and efficient; last season our back four, which – Andre Wisdom aside – hasn't been changed, let in more than their fair share of cheap goals, and the Premier League is not a forgiving environment.

With an improved defence, I have enough faith in Alex Neil that our side will more than match any side in the league this year and I fully believe we will go on to have a truly memorable season.

Onwards and upwards!