New Stalham shop is Truly Local

A new shop opened in Stalham at the weekend which will only stock produce created within 35 miles of its high street base.

Truly Local has been founded as a not=for-profit company and sells fresh fruit and vegetables from local farms as well as coffee roasted, ground and packaged by Green Farm Coffee in Rackheath, whisky from the English Whisky Company in East Harling and locally-produced beef from Foxley Wood near Fakenham.

It aims to provide a place for people to buy local produce in one location, offering competition to supermarkets which ship in food from all over the world.

The shop was officially opened by Alan Gray of Old Vicarage Gardens in East Ruston on Saturday morning.

He said: 'Our current Prime Minister, whether you agree with his policies or not, is always banging on about community spirit, and this shop is a prime example of that.

'I get angry when I see asparagus for sale from Peru.

'I think this kind of business is going to bring back seasonality. It's something that I really believe in.

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'It's not just the business, it's local people supporting local people, which is true community spirit.'

The shop has been founded as a Community Interest Company with �28,000 in grants from the Rural Development Programme for England and the Broads Authority's sustainable development fund.

Pauline Crudgington, one of the directors of the shop along with Mick Sims and Sue and Rob Andrews from East Ruston, said it was a 'little shop with big ideals'.

'The shop itself doesn't make a profit,' she said, explaining that the directors would only run the business and not draw a salary.

'We felt there was a big demand for something like this. People were always saying 'there's nowhere to buy local produce', so we thought we'd give it to them.'

The shop has also created three jobs in the town, and plans to work with Stalham High School to educate children on how to eat healthily and explain where their food comes from.

Truly Local will open from Monday to Saturday from 9am to 5pm.

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