The campaign to keep Cromer Crab Company in the town has been boosted by the support of a galaxy of media stars.
Norfolk-man Stephen Fry, the celebrated TV presenter, author and comedian, led the way on micro-blogging website Twitter, when he called the plan to move the factory from Cromer 'inconceivable'.
He urged his 3.2m followers to sign the Keep it Cromer petition at www.keepitcromer.co.uk.
Much-loved chef and Norwich City joint majority shareholder Delia Smith re-tweeted the petition to her followers, while Simon Thomas, the Sky Sports News presenter who spent part of his childhood in Cromer, did the same.
TV gardener and author Alan Titchmarsh also re-tweeted the petition, while celebrity chef Chris Coubrough, who owns pubs including the King's Head at Letheringsett, spoke out in support of the 230 workers at the factory.
Speaking on Monday's hour-long Claws Off special on North Norfolk Radio, he said: 'There are 230 people in work who are all putting money into the economy. They will now be exceptionally worried about losing their jobs.'
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