In 1978, Norwich got a brand new Sainsbury's, stocked with everything from fruit and vegetables to homeware.

Located on Wendene in Bowthorpe, the new supermarket, complete with petrol station, opened on October 10, with customers flocking in to take a nose around the store.

Welcoming customers on the day were manager Tom Parkins and meat manager J. Franklin.

More classic pictures of Sainsbury's supermarkets throughout the years can be found at: https://www.sainsburyarchive.org.uk/

Eastern Daily Press: The fresh fruit and vegetables department of the Bowthorpe branch of Sainsbury's with customers in 1979.The fresh fruit and vegetables department of the Bowthorpe branch of Sainsbury's with customers in 1979. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: The kitchenware, glassware and hardware section of Bowthorpe Sainsbury's in August 1979.The kitchenware, glassware and hardware section of Bowthorpe Sainsbury's in August 1979. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: The fresh fruit and vegetables department of Bowthorpe Sainsbury's in 1979.The fresh fruit and vegetables department of Bowthorpe Sainsbury's in 1979. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: There was a wide selection of clingfilm, oven paper and baking foil available at Bowthorpe Sainsbury's in 1979.There was a wide selection of clingfilm, oven paper and baking foil available at Bowthorpe Sainsbury's in 1979. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: Checkouts bustle at Bowthorpe Sainsbury's in 1979.Checkouts bustle at Bowthorpe Sainsbury's in 1979. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: Customers queue for baked delights at Sainsbury's in Bowthorpe in 1979.Customers queue for baked delights at Sainsbury's in Bowthorpe in 1979. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: A postcard of Bowthorpe Sainsbury's taken in 1980.A postcard of Bowthorpe Sainsbury's taken in 1980. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: Staff in the canteen at Bowthorpe Sainsbury's on opening day, October 10, 1978.Staff in the canteen at Bowthorpe Sainsbury's on opening day, October 10, 1978. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: The tills at Bowthorpe Sainsbury's in 1978.The tills at Bowthorpe Sainsbury's in 1978. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: Manager Tom Parkins and meat manager J. Franklin in Bowthorpe, Norwich Sainsbury's on opening day, October 10, 1978.Manager Tom Parkins and meat manager J. Franklin in Bowthorpe, Norwich Sainsbury's on opening day, October 10, 1978. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: Customers entering Bowthorpe Sainsbury's on opening day, October 10, 1978.Customers entering Bowthorpe Sainsbury's on opening day, October 10, 1978. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: Sainsbury's petrol station in Bowthorpe on opening day, October 10, 1978.Sainsbury's petrol station in Bowthorpe on opening day, October 10, 1978. (Image: The Sainsbury Archive, Museum of London Docklands)

Eastern Daily Press: The clothing aisle of Sainsbury's in Bowthorpe in 1979.The clothing aisle of Sainsbury's in Bowthorpe in 1979. (Image: The Sainsbury Archive, Museum of London Docklands)