'Twas the week before Halloween, when all thro' the city, shop windows displays were changing, becoming more festive and pretty.

Eastern Daily Press: Lisa Angel, Christmas window displayLisa Angel, Christmas window display (Image: Archant)

Norwich department store, Jarrold, teased the city's first Christmas window earlier this week, with a display featuring toys that are bound to be all the rage this coming December.

However there was not a snowflake in sight on the London Street display, as the winter wonderland magic is being saved for their official Christmas window on the Exchange Street side of the store, which won't be revealed until Tuesday, November 1.

This wait has meant that several other shops across the city have been able to beat the big retailer to the punch, decorating their windows with Santas, fake snow and all things relating to the jolly season.

Lisa Angel on Lower Gate Lane debuted their festive display this week, which features twinkling fairy lights, polar bears, penguins, pearly balloons and wooden Christmas trees.

Eastern Daily Press: Christmas Shop QuestChristmas Shop Quest (Image: Archant)

Similarly, Quest Gifts, located on Exchange Street, have also created a display Santa Claus would approve of, featuring advent calendars, various decorations, snowmen and reindeers.

John Lewis, House of Fraser and Debenhams are all expected to reveal their wintery windows in the coming weeks.

Meanwhile shops inside the Castle Mall remain decorated for the night of frights, with large Halloween balloon decorations hanging from the building's ceiling and a pop-up costume shop still in action on the ground floor. The shopping mall is also set to host a range of Halloween themed events between October 25 and 27, including a zombie disco, craft workshops and a haunted house.

• Do you think it's too early for Christmas window displays? Share your thoughts in the comments below.