The message? They spent less this year - Sainsbury’s releases Christmas advert
PUBLISHED: 20:31 12 November 2017 | UPDATED: 11:06 13 November 2017
Sainsbury’s has become the latest retailer to release its Christmas 2017 advert - Every Bit of Christmas.
What’s it about?
Let me refer you to the mission statement that was emailed to me prior to it airing: “The campaign is a change in direction from the Christmas specials of recent years, an extension of the retailer’s year-round Living Well campaign celebrating the ways that the nation lives well and the joy of food.”
In short, it’s a series of clips showing members of the public singing a song by Ben ‘Doc Brown’ Smith about what people like doing at Christmas. It’s mainly black and white, which adds a hint of Scandi noir. Kermit and Ricky Tomlinson are in it and there’s a rapping nativity sheep.
So Sainsbury’s hasn’t entered the Christmas ad race this year, then? Not really. There’s no James Corden, Mog the Cat or a football match in no man’s land – there is a kind of karaoke sprout, but I’m not sure it compares.
What’s the message you take away from this ad? ‘They spent less this year’.
Christmas isn’t Christmas until the green frog sings though, right? Kermit is a real saving grace in this advertisement.
There will be people who prefer the more realistic version of the Christmas we all have, but in my book, I already have a realistic Christmas every year, what I want is an anthropomorphic bear or Ewan McGregor lighting my lamp. Ahem.
Best bit: Kermit. Ricky. Whatever’s on after it.
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