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Figures show how ‘the GoGoHares effect’ is sweeping across county

PUBLISHED: 17:37 09 July 2018 | UPDATED: 18:01 09 July 2018

Cayden Roper (left) and Peter Johnston on the GoGo Hares Trail outside the Forum.
Picture: Nick Butcher

Cayden Roper (left) and Peter Johnston on the GoGo Hares Trail outside the Forum. Picture: Nick Butcher

Archant © 2018

From more than 13,100 followers of @GoGoHares2018 on Twitter to more than 4,000 GoGoHares sticker books being snapped up - an eclectic mix of facts shows just how much excitement Norfolk’s newest residents have created since they first hopped into our county.

GoGoHares trail around Norwich
Picture: Nick ButcherGoGoHares trail around Norwich Picture: Nick Butcher

The GoGoHares have been brought to Norwich and Norfolk by children’s charity Break and Wild in Art to celebrate Break’s 50th anniversary year.

Fifty large hares arrived in Norwich on June 24, the same day 18 moongazer hares leapt into the wider county, and since July 2 more than 160 leverets have joined in the fun with a second city centre trail.

GoGoHares fans have been enjoying seeking them out with their trail maps and the GoGoHares app created by Mediaworks, meanwhile many have enjoyed getting stuck into the GoGoHares sticker book created by EDP and Norwich Evening News with Break and East of England Co-op.

For more on the GoGoHares app visit www.gogohares.co.uk and to buy the GoGoHares sticker book visit www.edp24.co.uk/hares

Cayden Roper (left) and Peter Johnston on the GoGo Hares Trail outside the Forum.
Picture: Nick ButcherCayden Roper (left) and Peter Johnston on the GoGo Hares Trail outside the Forum. Picture: Nick Butcher

Facts about the GoGoHares trails:

• About 95,000 GoGoHares trail maps have been distributed across the county.

• @GoGoHares2018 has 13,100 followers on Twitter.

Daniel Headden and Christen Williams on the GoGoHares trail around Norwich.
Picture: Nick ButcherDaniel Headden and Christen Williams on the GoGoHares trail around Norwich. Picture: Nick Butcher

• The GoGoHares app has been downloaded more than 3,200 times.

• Individual hares have been “unlocked” more than 46,000 times by GoGoHares fans using the app, including 8,000 “unlocks” on the first day of the trails.

• About 3,000 people visited the GoGoHares website - www.gogohares.co.uk - on the first day of the trails.

• The GoGoHares webpage was viewed 98,000 times in June compared to 8,000 times in May.

Daniel Headden and Christen Williams on the GoGoHares trail around Norwich.
Picture: Nick ButcherDaniel Headden and Christen Williams on the GoGoHares trail around Norwich. Picture: Nick Butcher

• More than 7,500 people have liked the GoGoHares Facebook page and more than 7,300 people follow the page.

• Between May and June the followers of the @GoGoHares2018 Instagram account doubled to 2,200.

• GoGoHares fans have snapped up more than 4,000 sticker albums and more than 8,500 sticker packs.

• More than 4,500 of the GoGoHares Norfolk Scouts Challenge badges have been bought.

Daniel Headden and Christen Williams on the GoGoHares trail around Norwich.
Picture: Nick ButcherDaniel Headden and Christen Williams on the GoGoHares trail around Norwich. Picture: Nick Butcher

• More than 2,000 of the GoGoHares lapel badges have been sold so far, meanwhile about 600 GoGoHares postcards were sold in a week in The Forum Shop in Norwich.

Facts about the GoGoHares’ arrival:

• Ridgeons, the GoGoHares logistics partner, delivered the 50 GoGoHares that make up the city centre trail of the large “ears up” hare sculptures.

Amia Wilson having fun tracking down the GoGoHares in Norwich.
Picture: Nick ButcherAmia Wilson having fun tracking down the GoGoHares in Norwich. Picture: Nick Butcher

• It took about four hours to deliver all 50 city hares in the early hours of June 24 from 6am until 10am.

• Four HGV vehicles and a van delivered the city hares, with each vehicle making two to three trips around the city.

• Nine volunteers helped in total, from Ridgeons’ Norwich, Rocklands and Diss branches as well as from Break.

• Most of the sculptures were delivered by Ridgeons but some had to be manoeuvred with a forklift truck by David Utting Engineering.

• Many of the 18 moongazer hares in the county trail were delivered ahead of the trail’s June 24 start date.

• Two of the county trail GoGoHares - Sydney Long Ears and Warden Willow - arrived at their trail locations by boat.

• 164 leverets have also hopped into 74 locations across Norwich.

• More than 50 volunt-hares have signed up to help with the running of the project.

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