Got something to shout about? Then make sure you shout about it!
PUBLISHED: 10:55 23 March 2018 | UPDATED: 10:55 23 March 2018
Archant © 2018
My favourite story of the week appeared on the front of yesterday’s Evening News and is a perfect example of what I think is one of our key duties as journalists in this wonderful city.
‘Norwich: The Final Frontier’ read the headline, hopefully providing a tantalising teaser to readers and making them want to learn more.
If you were someone who carried on to the full story, you would have found out about Micross Components, a Norwich-based firm which has played a role in the space race.
Yes, you read that right, a Norwich firm has played a significant role in the space race.
In fact the Hellesdon Park Road firm, which builds and tests semi-conductors to work in harsh environments, has been involved in more than 100 successful space missions through its work with organisations like NASA. Wow.
Stories like this are so vital to local media, because one of the reasons we exist is to shout about all the wonderful things that are going on in Norwich.
Whether that be a pioneering business, someone who has achieved a remarkable individual feat or some great work for charity.
But are these firms, individuals and groups doing enough to shout out about their feats themselves?
There’s no slight intended to Micross, but the only way we were able to cover their superb achievements was through harrying and chasing the story ourselves.
Of course, chasing the story is something all journalists should do, but there are times I’m confused as to why it can be so hard to write unashamedly positive stories.
I witnessed this during the recent snow storms, when I felt some public sector workers were let down by their respective press offices, who weren’t pushing hard enough to celebrate the efforts they were going to, to keep the county going.
And one of the themes of our Norfolk Day launch has been that as a county we need to get better at shouting about ourselves.
So my message today is clear. If you’ve got a good news story, a great achievement or just a brilliant tale to tell - make sure you share it with us!
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