Has the fizz gone out of prosecco?
PUBLISHED: 15:55 31 May 2018
Has the prosecco bubble burst, wonders Rachel Moore.
It’s a joke among my friends that I’m a prosecco socialist. I can’t afford decent champagne, cheaper Italian bubbles suit my purse and it rarely leaves a headache.
Classless, it’s a fine fizz that comes with little snobbery. The egalitarian toast of choice.
But the flutes are going flat, with prosecco in danger of going the way of Liebfraumilch, Blue Nun and Mateus Rose, despite the latter’s semi-revival recently, minus the woven bottle covers.
Have we reached ‘prosecco peak’? Sales of prosecco are slowing seeing the smallest rise since 2011, which is classed as a downturn in the industry and a possible “Burberry moment.”
The reason, experts say, is overexposure and the slip of its aspirational luxury image, which I challenge ever started.
My guess is it has more to do with the ‘prosecco smile,’ its acidic attack on teeth enamel.
‘Prosecco smile’ is a thing. Dentists say too much quaffing has a triple-whammy effect on teeth - the combination of carbonic acid, sugar and alcohol can erode enamel.
There’s a price for everything.
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