Location, location, location... it's key
PUBLISHED: 09:36 05 June 2018
Robert Yeatman at Eastern Lightcraft
Looking to rent office or studio space? Ensuring you’re in the best possible location for your business should be a top priority.
If there’s one criteria that shouldn’t be overlooked when hunting for a new office or studio space, it’s location. Price, square footage and facilities are all important details to consider, but top of your list should be procuring a central, accessible location, and a workspace in the city can fulfil this.
Central work locations can mean a boost to business – cities are often hubs for start-ups and other small to medium-sized businesses, meaning a potentially untapped client base is on your doorstep. If you’re working in the city, chances are you’ll be better situated for access to networking events and business exhibitions; all important for raising awareness of your brand and making connections.
Regardless of the type of business you own, it’s likely that, at some point, you’ll need to meet clients or suppliers. Whether you’re travelling to your contacts or they’re visiting you, a central location guarantees better public transport connections, particularly if you need to travel further afield to Cambridge or London.
This can also be advantageous if you have staff that commute: employees are far more likely to have a better range of options for travelling to work, particularly if they use public transport. For example, businesses located in Norwich city centre are rarely more than a 15-minute walk from the train or bus station, and travel to and from the city usually means faster, more frequent services.
For those who drive, there are plenty of options for parking, varying from spaces that are rented monthly to multi-storey car parks where employees can pay on the day.
Lastly, let’s not forget lunch hour; everyone can benefit from time away from their desk to refresh and reset for the afternoon. We’re fortunate enough in Norwich to have a number of green spaces, including the cathedral and riverside areas, which are great places to pause in the middle of the day.
Working in the city also means easy access to the plethora of independent cafés, restaurants and pubs that thrive within Norwich’s excellent food and drink scene, so midday meetings and post-work plans are sorted.
In short, a central location simply offers more choice and better access for colleagues and clients alike.
Looking to rent a central office or studio? The Union Building has spaces – visit www.theunionbuilding.co.uk or call 01603 971265 to find out more.