Christmas message these big-money adverts are missing
PUBLISHED: 16:15 16 November 2017
Opinion: The amount spent on big-store Christmas ads would be better spent on giving people some real seasonal joy, says Rachel Moore.
It’s only November 16 and I’ve already had my fill of Christmas adverts.
The novelty of the sentimental advert that brings tears to the eyes has worn right off, replaced with the hard reality of its message: “Spend all your money in our shop - now – and boost our profits.”
The millions of pound companies spend on these adverts should make us deeply uncomfortable. John Lewis’ advert last year cost £7 million.
How much good that money could do spread across the country’s food banks, Christmas events for the homeless, old and lonely, funding organisations like Relate to help families make small steps to experiencing the joy of TV advert families at Christmas.
But instead they’re spreading feelings of inadequacy and dread in those struggling to make ends meet.