How do you sell your home in the gloom of winter?

PUBLISHED: 09:45 22 January 2018

Lighting a fire in winter helps sell your home, says Louis de Soissons at Savills, Norwich

Lighting a fire in winter helps sell your home, says Louis de Soissons at Savills, Norwich


Louis de Soissons, head of Savills’ Norwich residential team, offers some tips on selling in winter

Louis de Soissons, head of residential, Savills, NorwichLouis de Soissons, head of residential, Savills, Norwich

Conventional wisdom has it that the best time to sell a house is in the spring or early summer when evenings are light and gardens and the countryside are at their best. There’s truth in this of course: lush lawns, bountiful borders and terraces popping with colour certainly create a lovely setting while the sunshine can help positive sentiment.

Having said all that, there are no hard and fast rules about the timing of a sale and the winter can present opportunities too.

There are usually fewer houses on the market at this time of year yet this is often the moment when buyers are ready to act, having contemplated their position over the Christmas break.

Motivated buyers and subdued stock levels can be good news for sellers.

So if your house is on the market now, how best to make the most of the possibilities? If it’s dark and gloomy outside, the task is to offer the perfect antidote indoors.

A warm, welcoming, cosy refuge – with a fire blazing in the grate or stove if you have one – can be every bit as appealing as the respite given by a shady terrace on a baking summer’s day. And some pots of cheerful, scented hyacinths dotted here and there will give winter colour as well as a glorious perfume.

Granted you won’t be able to show off the garden to its full advantage – although photos taken in the summer will help - but by tidying up and disposing of any fallen branches, buyers will be able to see the framework and how the space works.

If you’re lucky enough to have apple trees, say, and are storing the fruit, why not put some in a bowl for viewings? Getting rid of autumn leaves is very important too whether or not you have a garden – slippery steps and pavements are far from ideal.

Finally, of course, there’s the question of light. Sounds obvious but make sure the bulbs, inside and out, are all working before a viewing and if it’s a grey day make sure they are on. On the other hand, if it’s one of those wonderful, light, crisp days, leave them off. Lamps lit when it’s bright give the impression of a dark house.

Louis de Soissons, Savills Norwich, sponsors of this column, can be contacted on 01603 229 229 or see www.savill.co.uk

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