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White Stuff opens in Southwold ready for scorching summer

PUBLISHED: 11:40 19 July 2018 | UPDATED: 11:40 19 July 2018

Photo caption: White Stuff Southwold celebrates its opening with a special four-day launch event (12th-15th July). Picture: Philip Panting/White Stuff

Photo caption: White Stuff Southwold celebrates its opening with a special four-day launch event (12th-15th July). Picture: Philip Panting/White Stuff

Philip Panting

White Stuff has opened in Southwold with storming success, thanks to their four day beach event which saw hundreds visit the shop/

The four day event took place from July 12 to 15, and saw 200 branded beach balls handed out, as well as buckets and spades, and 150 ice creams from Beaches and Cream given away.

The team also build a giant lobster in the sand of the beach, and helped customers write White Stuff postcards to their family and friends.

Two Magpies bakery were also brought in to supply visitors with cupcakes adorned with bikini-wearing lobsters.

A company spokesman has said, “We are excited to be opening a shop in Southwold offering our unique range of clothing, footwear, accessories and homeware to the local community. The picturesque coastal surroundings are a perfect match to our brand heritage and we are very much looking forward to our first summer there.”

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