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Footwear brand worn by celebrities to open first-ever shop in Norfolk

PUBLISHED: 13:10 01 October 2019 | UPDATED: 13:10 01 October 2019

Marcus Fairfax Fountaine and Felix Favor Parker, who run Fairfax & Favor, which is coming to Holt. Pic: Fairfax & Favor

Marcus Fairfax Fountaine and Felix Favor Parker, who run Fairfax & Favor, which is coming to Holt. Pic: Fairfax & Favor

The upmarket footwear brand Fairfax & Favor, which has its headquarters in the county, is to open its first ever UK shop in Holt.

Clare Balding. Pic: ArchantClare Balding. Pic: Archant

The firm was started six years ago by school friends Marcus Fairfax Fountaine and Felix Favor Parker, both 28, with the name derived from their middle names. It has now grown nationwide with more than 50 stockists across England, Scotland and Ireland.

Their most famous item, high boots for both men and women, helped take the brand to national acclaim, with the footwear aimed at being both practical, worn by people for country pursuits as well as a fashion statement. It is aim at people living in both towns and cities.

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Famous clients range from television's racing presenter Clare Balding to Josh Patterson from Made in Chelsea.

Josh Patterson, star of Made In Chelsea. Pic: Archant libraryJosh Patterson, star of Made In Chelsea. Pic: Archant library

The new Fairfax & Favor shop, which has an official opening on October 17, is at 23, High Street, formerly occupied by an optician's and next door to renowned local department store Bakers & Larners.

The opening will give people a look at the new autumn/winter collection with canapes and gin refreshments from locally-based Twelve Keys gin.

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As well as boots, Fairfax & Favor stocks shoes for men and women, including their renowned loafers, and gifts and accessories.

The firm is based at Narford Hall, in the west of the county.

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