Discount book, crafts and toy store The Works has confirmed it is 'looking into' a location in Thetford.
But a planning application lodegd this week with Breckland Council would seem to suggest things are at a slightly more advanced stage.
The Works has applied to add new fascia and hanging signs to 27, King Street.
When asked, a spokesman for the chain said she was unable to say when the branch would open and how many jobs it might create.
She added: "If you contact me at the end of the month I can update you on the situation then. I can confirm though that this is a location we are looking into."
Founded in 1981, The Works has 500 stores around the UK, in towns including King's Lynn, Dereham, Cromer, Fakenham, Great Yarmouth and Norwich.
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