Survey results to be announced at breakfast meeting

PUBLISHED: 10:07 09 March 2011 | UPDATED: 09:44 10 March 2011

(1of2). Crowds flock to the sun drenched beaches of Norfolk over the weekend.; Pictured is Gorleston beach.

(1of2). Crowds flock to the sun drenched beaches of Norfolk over the weekend.; Pictured is Gorleston beach.


Norfolk’s tourism businesses still see the importance of investing in their offering, according to the preliminary results of the only survey of the £2.6bn a year sector.

But for some it is not any easier to find the funding and there are worries about the sustainability of continued spending, according to the 2011 EDP-Larking Gowen tourism business survey.

As well as investment, the survey, carried out across the county, looks at promotion and marketing, use of the internet, spare capacity in the sector throughout the year, how the economy is affecting business and the Olympics.

The full results of the survey will be presented to a tourism business breakfast later this month in Norwich.

Chris Scargill, tourism and leisure partner at Larking Gowen chartered accountants, said: “Initial results would show investment is continuing – businesses want to raise their game.

“There is positivity in the market. The majority of business owners are feeling positive about the future despite the difficulties in 2010 and perhaps a reduced spend.

“Norfolk is open for business.”

The EDP-Larking Gowen 2011 tourism business survey, supported by Leathes Prior and Lloyds TSB Commercial, will be presented exclusively at a breakfast launch on March 23 in Norwich.

If you own or run a tourism business and would like to attend, email or call 01362 821415.

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