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Soft drinks giant Britvic sees revenues grow but Norwich-made Robinson’s and Fruit Shoot struggle

PUBLISHED: 13:10 27 July 2017 | UPDATED: 13:55 27 July 2017

Britvic has announced plans to close its Norwich factory. Photo: Chris Radburn/PA Wire

Britvic has announced plans to close its Norwich factory. Photo: Chris Radburn/PA Wire

Soft drinks giant Britvic has reported turnover of £384.6m for the three months to July 9, an increase of 6.5%.

But the firm, which employs 223 at a factory in Bracondale, Norwich, said while sales volumes were up in its still drink division revenue had declined.

The Norfolk plant produces brands including Robinson’s squash and Fruit Shoot which are part of the GB Stills arm which saw a 0.4% fall in revenue, which Britvic put down to weaker pricing due to aggressive competition in the grocery sector.

Overall UK turnover increased by 4.9% off the back of a strong performance from carbonated drinks such as 7Up, Pepsi Max, Mountain Dew and Tango.

Chief executive Simon Litherland said: “Our business is in good shape, we have continued to execute our strategic priorities and deliver a robust performance, whilst taking proactive action to successfully mitigate external headwinds.”


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