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Silk eiderdown manufacturer Counting Lambs teams up with London design house

PUBLISHED: 14:22 31 March 2016 | UPDATED: 14:22 31 March 2016

Chloe

PHOTO: Nick Butcher

Chloe PHOTO: Nick Butcher

©archant2016

It started life as a sumptuous luxury only few could afford and soon became a must have for the discerning, but in recent decades it has rather fallen out of fashion.

Now, one woman in Norfolk has made it her mission to bring back the silk eiderdown and launched a business, Counting Lambs.

After failing to track down a manufacturer, Chloe Lamb began producing contemporary silk eiderdowns from her home in Denton, near Harleston, four years ago.

As the business continues to grow, the company is set for further expansion with the launch of a new collection in collaboration with London interiors house Fromental.

Mrs Lamb said: “I always thought about eiderdowns as being something different.

“I thought ‘there must be a reason why they are not made’ – that’s really how the idea came about.”

Mrs Lamb, 40, who previously worked in advertising in London, said: “The eiderdowns went down really well and we soon won the Country Homes and Interiors Best New Business in 2013 – that really put us on the map and stamped us as a real business that was going somewhere.”

Demand has steadily grown with more than 120 orders placed in 2015 and a turnover in the same year of £120,000.

Next, the company will formalise its partnership with Fromental, based at the Design Centre at Chelsea Harbour in London.

The collaboration will see the Fromental interiors house hand-paint its own designs onto the Counting Lambs’ silk – sourced from a mill in Como, Italy – which will then be used to make a bespoke range of eiderdowns edged in mink 
fur.

In 2016 Counting Lambs is also looking to break into the US market as well as larger retail markets and across the UK.

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