WATCH: Are you in the mood for love ahead of Valentine's Day? Norwich shoppers say yes
PUBLISHED: 14:54 13 February 2019 | UPDATED: 15:39 13 February 2019
Over commercialised? Too soppy? No way – it seems romance is still in the air with Valentine shoppers giving Cupid the thumbs up.
Love is all around in Norwich with shops seeing an increase in sales of all the traditional flowers, chocolates and jewellery in the run-up to the most romantic day of the year.
With the sunnier weather, the high street was buzzing as people shopped for gifts to give to their loved ones ahead of the big day and many stores had elaborate shop window displays capturing the mood.
Charlene Cary of Cary’s Flowers on Norwich market, is predicting sales going into the thousands instead of the hundreds of red roses, offering one for £4 or 12 for £50. Buying in from Holland, she hopes she’s got her numbers right.
“It’s about love so we do little roses for children to give to mum, we do chocolate roses and rainbow roses but our best seller is always the long stemmed red rose,” she said. “We keep our prices down so our takings will be up but not necessarily the profit.”
Jessica Whitfield, operations director at Winsor Bishop high end jewellers, said: “We see a spike at this time of year, being the season of love, we do see people coming in and buying engagement rings. We offer rings from £750 to £20,000 or more and it’s really exciting to be part of someone’s life journey.”
Jenny Boddy, assistant manager at Berrys and Grey interiors, Royal Arcade, said they had been holding heart wreath making courses as well as bringing out a new range of flowers in tins with personalised messages. “Someone came in and wanted the message forever and always, which shows to me that romance is still very much alive,” she said.
Shopper Bryan King bought his partner a bouquet of fresh flowers. “She said don’t bother getting anything but she does so much for me, I work long hours and am not always there so I just wanted to show her how much I love her.”
But Leanne and step daughter Charlotte Matkin were making Valentine’s Day a family affair celebrating with an Italian meal at home with eight of them including eight-year-old twins, a 14 year old, 10 year old, 16 year old and a 20 year old. “One of them doesn’t like tiramisu so we are having jam roly poly instead,” she laughed.