Search

Retail sales plummet as soaring temperatures make it ‘too hot to shop’

PUBLISHED: 08:46 06 July 2018 | UPDATED: 15:32 06 July 2018

People enjoying the sunshine at Thorpe Green. Temperatures rocketed into the high 20s in the final week of June. 
Picture: ANTONY KELLY

People enjoying the sunshine at Thorpe Green. Temperatures rocketed into the high 20s in the final week of June. Picture: ANTONY KELLY

Archant Norfolk 2018

Weather “too hot to shop” in led to disappointing retail sales figures in June.

A 5.4% year-on-year drop in sales in the final week of the month as temperatures nudged 30 degrees capped a “crippling” half year for the high street.

The BDO high street sales tracker showed sales were down 1.7% in June compared with a year earlier – marking the first time in more than a decade that in-store growth failed to exceed 1% in a single month for the first half of a calendar year.

READ MORE: Retail review says bricks-and-mortar stores can no longer anchor high streets

READ MORE: Tens of thousands of jobs ‘at risk or lost’ in retail sector

June sales of lifestyle goods were down 0.3%, fashion fell 2.3% and homewares were down 2.4%, while non-store sales grew by just 10.4% – the lowest year-on-year increase since December 2015 – as retailers struggled to cope with declining consumer confidence.

Sophie Michael, head of retail and wholesale at BDO, said: “The bleak and crippling start to the year shows no sign of abating, with deep discounting set to eat into margins that are already being stretched paper-thin by poor sales and rising costs, including the much-discussed issue of unfair business rates on high street retailers.

“These numbers confirm what many retailers have already suspected - this has been the worst first half of a calendar year for more than a decade.”

She added: “People have simply reined in their spending, online and in store, and extreme weather of snow in March and heatwaves in June has only exacerbated this trend.

“It will take a monumental change in fortunes on the high street to turn 2018 into anything other than an annus horribilis.”

If you value what this gives you, please consider supporting our work. Click the link in the yellow box below for details.

Become a supporter

This newspaper has been a central part of community life for many years, through good times and bad. Coronavirus is one of the greatest challenges our community has ever faced, but if we all play our part we will defeat it. We're here to serve as your advocate and trusted source of local information.

In these testing times, your support is more important than ever. Thank you.

Most Read

Most Read

Latest from the Eastern Daily Press