Norfolk shoppers can now get M&S food delivered to their door, as Ocado has announced it is joining the company in a £750m joint venture.
M&S is set to acquire 50% of Ocado's UK retail business, in return for access to the retailer's database of 12 million M&S food shoppers.
The paid will continue to trade as Ocado.com, but will stock M&S products.
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It is expected that the new venture will be able to launch by September 2020 at the latest, with the companies saying it will 'transform online grocery shopping'.
M&S is to issue new shares in a bid to raise up to £600m to finance the deal.
The high street retailer predicts potential cost savings of up to £70m a year to be achieved due to increased buying scale, conversion of customers and joint marketing.
M&S boss Steve Rowe said: 'I have always believed that M&S Food could and should be online.
'Combining the strength of our food offer with leading online and delivery capability is a compelling proposition to drive long-term growth.
'Our investment in a fully aligned joint venture with Ocado accelerates our food strategy as it enables us to take our food online in an immediately profitable, scalable and sustainable way.'
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