Marketing firm secures university contract
PUBLISHED: 08:53 14 February 2018 | UPDATED: 12:47 15 February 2018
A marketing agency has secured a deal to become a partner of the University of East Anglia (UEA).
Creative Sponge, based in All Saints Green, Norwich, won a four-way pitch to work on the institution’s outreach campaigns, which will see it engage with existing student groups in schools as well as reaching other new audiences which may not have engaged with higher education.
Holly Mudie, assistant head of marketing at UEA, said: “The Creative Sponge team demonstrated an in-depth understanding of the complex mix of audiences we are wanting to engage with as well as the importance of putting user insight and testing at the heart of every stage of the campaign development.”
She said that had been shown in the company’s creative approach, which would deliver a “powerful campaign”.
Creative Sponge became a member of the Future50 scheme for the region’s most innovative firms in 2016.