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Norwich health club will undergo rebrand to establish national chain

Health Central at the Norwich North Holiday Inn will become a You Fit gym. Picture: Victoria Gibbs

Health Central at the Norwich North Holiday Inn will become a You Fit gym. Picture: Victoria Gibbs

Victoria Gibbs

A national health brand with facilities in Norwich will be rebranding this year to promote the feeling of comfort for customers in their gym.

Kew Green Hotels Ltd run the Health Central Club in the Holiday Inn Norwich North hotel, which will become You Fit from October 1.

The company runs 22 health clubs across the UK and will be pulled together under one name so as to better establish the brand.

As a result of this, customers of one health club will now be able to use every facility across the UK.

Katie Hammond, club manager, said: “You Fit are committed to improving the standards of the leisure club facilities. So far in 2018 we have been busy investing £1m into the clubs. This includes new equipment, new signage and new branded collateral.”

The rebrand will also see new classes on offer, as well as improved benefits to current customers.

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