Regional airline Eastern Airways has begun its franchise partnership with Flybe meaning passengers can be more easily connected to a network of flights.
The five-year agreement broadens Eastern's distribution channels and means its flights from Norwich Airport will be scheduled under Flybe's BE code.
Mathew Herzberg, Eastern Airways' head of commercial, said: 'Although it will be largely business as usual for passengers, the new BE flight code gives our customers greater connectivity to Flybe's routes and global airline associated network with one single, seamless booking, along with online check-in.
'From today, the franchise partnership will help to broaden the route network available to customers through the Flybe and Eastern brand and reach a wider audience of customers who are new to services operated by Eastern Airways.'
Ronnie Matheson, Flybe's interim chief strategy officer, said: 'The start of our new franchise operation with Eastern Airways marks another milestone for both airlines. Through the routes they offer, we look forward to providing regional customers with an even greater choice of services with increased efficiencies and access to a greater choice of UK and European connections.'
Eastern Airways has been operating flights from Norwich Airport to Aberdeen since 1999 and flies to Bergen, Stavanger and Wick John O'Groats from Norfolk.
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