Low alcohol drinks on the rise as Adnams announces mocktails
PUBLISHED: 06:00 07 June 2019 | UPDATED: 16:04 10 June 2019
Low alcohol drinks are going to be the go-to tipple this summer.
At least, that is what the team at Adnams in Southwold is hoping for as they gear up to launch their mocktails this season.
The firm is basing their estimations off soaring trade for their 0.5% Ghost Ship ale.
Tom Evans, brand ambassador for Adnams, said: "When we launched the Ghost Ship about a year ago we couldn't keep up with demand. The beer is made as a normal Ghost Ship brew, but then it goes through a machine which removes some of the alcohol particles. This means it has the same taste but just a lower ABV."
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The company has since installed two more machines to make the lower alcohol brew and is only just keeping on top of demand.
Mr Evans believes that demand has grown so much because people want to be able to enjoy a nice drink but also be able to drive.
He added that younger people are less keen to binge-drink, but that they still wanted to enjoy a pint and join in a pub atmosphere.
The beer is now also being sold in casks at Adnams pubs, which is adding to the social element of drinking in pubs.
"The Ghost Ship was a hit mainly with men, so we wanted to do one for the ladies," Mr Evans said. "We do see a lot of women - even pregnant women - who want to go out to dinner and have something nicer than a water or coke."
Mr Evans and the team believes that Ghost Ship will continue to rapidly grow in demand, but aren't planning on releasing another low-alcohol drink. "We don't want to build this product and then split the demand," he explained. "We went to a lot of time and effort to get this beer right, and we don't want to rush into making another one that we don't put that same effort into."
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