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Gambling firm LeoVegas fined £600,000 over handling of self-excluded customers

PUBLISHED: 10:22 02 May 2018 | UPDATED: 10:22 02 May 2018

Online gambling firm LeoVegas has been fined by the Gambling COmmission for its handling of self-excluded customers. Picture: Thinkstock

Online gambling firm LeoVegas has been fined by the Gambling COmmission for its handling of self-excluded customers. Picture: Thinkstock

Online gambling firm LeoVegas has been penalised by the Gambling Commission for misleading advertising and for its handling of customers who excluded themselves.

The firm, which sponsors Norwich City’s shirts, has been fined £600,000 after it was found responsible for 41 misleading adverts and failing to return funds to 11,205 customers who had chosen to close their account after banning themselves from the site.

LeoVegas was also found to have sent marketing material to 1,894 people who had previously self-excluded and allowed 413 self-excluded customers to gamble without speaking to them or applying a 24-hour cool off period before allowing them to gamble again.

Gambling Commission chief executive Neil McArthur said: “The outcome of this case should leave no one in any doubt that we will be tough with licence holders who mislead consumers or fail to meet the standards we set in our licence conditions and codes of practice. We want operators to learn the lessons from our investigations and use those lessons to raise standards.”

In its first quarter report LeoVegas said it had “high ambitions for compliance” and had been working with the UK Gambling Commission (UKGC) on suspected breaches of rules.

It said: “Our assessment is that the UKGC will issue fines for these violations and we have made a provision for the full amount.

“We have also improved our routines, which has led us to close off non-compliant affiliates. This means that I feel great assurance in the work we do, both in the short and long term, but also in the face of continued expansion into new regulated markets.

“It’s good that UKGC puts increased demands on us in the gaming industry. It is an advantage for serious actors who both have the will and ambition to work in a regulated market.”


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