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Hundreds queue for opening of new H&M

PUBLISHED: 11:39 07 November 2019 | UPDATED: 13:57 07 November 2019

The first shoppers through the doors as H&M opens in King's Lynn  Picture: Chris Bishop

The first shoppers through the doors as H&M opens in King's Lynn Picture: Chris Bishop

Archant

Hundreds queued in the rain for the opening of a new clothing store today.

Staff perform a dance routine outside the new H&M in King's Lynn before it opened its doors to shoppers for the first time  Picture Chris BishopStaff perform a dance routine outside the new H&M in King's Lynn before it opened its doors to shoppers for the first time Picture Chris Bishop

They stretched back from the Vancouver Quarter to the bus station in King's Lynn, by the time the town's new H&M opened its doors.

Staff performed a dance routine outside to cheers from the crowd, before the appointed hour of 11am arrived, when customers began pouring through the doors.

Hundreds of shoppers queued for the opening of the new store  Picture: Chris BishopHundreds of shoppers queued for the opening of the new store Picture: Chris Bishop

Shoppers began queueing at around 6.45am. Aimee Rutherford, 20, from Watlington, was one of the first to line up outside.

"I like H&M but we've only had one in Norwich," she said. "I like their clothes, espcially their going-out dresses."

Queues stretch through the Vancouver Quarter to the bus station  Picture: Chris BishopQueues stretch through the Vancouver Quarter to the bus station Picture: Chris Bishop

The massive store, built on the site of the former Westgate department store, is seen as a vote of confidence in the future of Lynn's town centre.

Elizabeth Nockolds, deputy leader of West Norfolk council, said: "It's an amazing day for King's Lynn. I'm so excited because it's just what King's Lynn needs. People need a good excuse to come to King's Lynn."

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