You know Christmas is on the way when Kettle Chips announces its unusual festive 'limited edition special' flavour.
This year sees the snack manufacturer based in Bowthorpe, Norwich, use sparkling wine from Winbirri vineyard, based in Surlingham, to make a "deliciously moreish Christmas limited edition with a British twist".
The new flavour includes truffled cheese, which was introduced last Christmas - but this time instead of mixed with champagne, it comes with a "splash of English sparkling".
Last month the owner of Kettle Chips, the Campbell soup company, announced it had signed an agreement for the intended sale of Kettle Foods to global food firm Valeo Foods, makers of Fox's Glacier Mints and Rowse honey. No local job losses are planned.
The new flavour will go on sale this month in Tesco and Asda and in Morrisons from November. It is described as "the earthy, nutty flavour of the truffled cheese seasoning, combined with the subtle fruity and floral notes of the sparkling wine, making this the perfect pairing".
Phil Hovey, innovation chef at Kettle, said: "Following the love we received for truffled cheese and champagne last year, I decided that if it ain't broke, let's make it even better this winter.
"Having lent a hand supporting winemaker Lee Dyer at Winbirri with his Bacchus harvests on many occasions, I've known the team at the vineyard for a number of years. Not only are they just down the road from us, they also produce exceptional wine, with their 2015 Bacchus recognised as the 'Best Single Varietal White Wine in the World' by the Decanter World Wine judges.
"Norfolk is a proud part of our brand heritage and with most of the potatoes we use grown within 30 miles of the Kettle cook-rooms, it seemed like the perfect partnership. The crisp, clean flavour of Winbirri's English sparkling wine perfectly brings out the intense, rich truffle cheese seasoning."
Mr Dyer, head winemaker at Winbirri Vineyard, said: "We're delighted to have partnered with Kettle to develop this wonderfully festive chip. We're very proud of the wine we create here at Winbirri vineyard and it's incredibly exciting to have worked with another local company that shares our passion for getting the best out of local produce."
Remember these past Christmas Kettle flavours:
Cheshire cheese, red wine and cranberry
Stilton and port
White stilton and cranberry relish
Beef, red wine and shallot
White stilton and apricot
Cambembert and plum
Apple, sage and thyme.
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