New boss of Jarrold & Sons department store revealed

PUBLISHED: 14:53 09 May 2018 | UPDATED: 14:53 09 May 2018

Minnie Moll is to leave the East of England Co-op to take up a new role with Jarrold. Picture: c/o Minnie Moll.

Minnie Moll is to leave the East of England Co-op to take up a new role with Jarrold. Picture: c/o Minnie Moll.


A historic Norfolk family firm, which has been based in East Anglia since the 1770s, has appointed a new chief executive to lead its retail arm.

Minnie Moll has been named the boss of Jarrold Retail and will be joining the business in the summer from East of England Co-op, where she is joint chief executive.

She will replace Peter Mitchell who left the role to take up the managing director job at the Holkham Estate in north Norfolk in January.

David Hill, chairman of Jarrold & Sons, said he was pleased to be adding Mrs Moll to the team.

He said: “She has excellent experience in the food and retail sectors through her previous roles and a very strong pedigree in building teams and delivering marketing strategies to position organisations for future growth.”

Mrs Moll has spent the last four years with the East of England Co-op where she has helped rejuvenate the brand and lead community engagement initiatives.

She said: “I am delighted to be joining Jarrold, a business which is highly respected and loved throughout Norfolk and beyond.

“There are many similarities between the East of England Co-op and Jarrold, with both having a strong heritage, proud independence and a long history of supporting the local community.

“With Jarrold’s 250th birthday coming up in two years, it’s also a very exciting time to be joining the team.

“I look forward to working with everyone to celebrate the company’s heritage while playing a key role growing a thriving modern business with lots of ideas and ambition for the future.”

She will be charged with leading Jarrold’s flagship London Street department store in Norwich as well as its sites in Cromer and Wymondham.

Mrs Moll, who was born in Norwich, previously worked as executive marketing director at Notcutts Garden Centre.

She moved back to the region 12 years ago from London, and now lives on the Norfolk-Suffolk border, near Harleston, with her husband, twin daughters and lots of animals.

Jarrold & Sons was founded in Woodbridge in 1770 before moving to Norwich in 1823.

The company sold various goods as well as dabbling in agriculture and becoming a publisher and printer.

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