Hotel owners have confidence in Yarmouth industries
Archant Norfolk Photographic © 2009
The owners of Great Yarmouth’s Prom Hotel have shown their confidence in the town’s tourism and energy industries with a £600,000-plus investment in new facilities.
The expansion of the hotel by Rodney Scott and his son Ian includes the purchase of a neighbouring hotel to add a new restaurant, bar, kitchen, reception and bedrooms, and the development of a function suite and breakfast room. Six new jobs have been created for chefs, bar and waiting staff.
“A number of factors have combined to put a great deal of pressure on the hotel sector at present,” said Ian.
“Companies in the oil and gas industry are cutting back on room bookings, the Caister heliport has closed, the racecourse didn’t open for most of 2015, a new Premier Inn was built at the entrance to the town and two prominent local hotels have closed their doors.
“It could be argued that things look pretty gloomy, but our view is that this is the perfect time to invest. We have great confidence in Great Yarmouth as a holiday and short break destination, and we see enormous potential in the commercial opportunities that will be created by the development of huge offshore wind farms and the decommissioning of redundant gas platforms.
“We believe in the future of this town. This is the time to invest, improve and raise your game, not withdraw into your shell.”
The Prom Hotel, on Marine Parade, has been created from four adjoining hotels - the Lincoln, the Sandringham, the Fairholme and Number 78 - which were purchased and redeveloped over a number of years. And 37 ensuite bedrooms have been refurbished to a high standard with a further 13 rooms to be added once they have been upgraded.
The latest phase in the hotel’s expansion saw the purchase of Number 78, which has enabled the hotel to create a spacious new reception and Strollers Restaurant, a 40-seat contemporary dining area with its own bar.
The Green Room, a breakfast, meeting, function room and bar that can seat 90 people, has been created in Prom Hotel’s lower ground floor, along with a state-of-the-art kitchen. A new lift serving all floors will be installed in the next few weeks and the Prom’s main bar, the Mermaid Bar, will shortly be given a makeover.
The hotel’s management team has been strengthened by the addition of operations manager James Docwra, former general manager at Great Yarmouth’s Grosvenor Casino. He said: “It’s a really exciting time to be joining the Prom Hotel team. The investment that’s taking place here reflects real faith in the future of the town and will ensure that the hotel is well placed to serve both the tourism and commercial markets for many years to come.”
Other new positions created include four bar and waiting staff, and two chefs for Strollers Restaurant, bringing the total number of Prom Hotel chefs to six under head chef Chris Hall and senior sous chef Leigh Schofield.