Search

Poppy in to your local, buy a pint and help the Royal British Legion

PUBLISHED: 11:39 06 September 2018 | UPDATED: 15:53 06 September 2018

Greene King launch of the Royal British Legion
Flanders Fields ale.
Veterans and members of Royal British Legion with Ross OHara, Greene King Brewer (centre).


PICTURE: Andy Abbott

Greene King launch of the Royal British Legion Flanders Fields ale. Veterans and members of Royal British Legion with Ross OHara, Greene King Brewer (centre). PICTURE: Andy Abbott

Archant

Suffolk brewer Greene King is partnering with The Royal British Legion to brew Flanders Fields, and help the important services charity.

Greene King partners with The Royal British Legion to brew Flanders Fields Picture: GREENE KINGGreene King partners with The Royal British Legion to brew Flanders Fields Picture: GREENE KING

Greene King is partnering with The Royal British Legion to support the charity’s Thank You campaign - marking the centennial of the end of the First World War.

The aim of the movement is to ask everyone to say Thank You in big or small ways to all who served, sacrificed, and changed our world during the First World War.

The brewer is to brew a special edition beer, Flanders Fields, and has pledged to donate 20p from every pint sold to The Royal British Legion.

Members of The Royal British Legion joined Greene King brewer Ross O’Hara to develop the recipe for Flanders Fields.

The former servicemen and women spent the day discussing flavour profiles and were coached on beer styles that would have been prevalent in 1918. Flanders Fields, a 3.7% abv light and fruity ale with a chestnut hue, will be available in pubs from October 2018.

Throughout July social media followers of both The Royal British Legion and Greene King Brewery voted on the pump clip design for the beer.

The winning pump clip depicts a silhouette of servicemen walking through Flanders Fields with the striking red poppy alongside, contrasting it.

Matt Starbuck Greene King managing director said: “Greene King is delighted to support The Royal British Legion as a partner for its Thank You campaign during this milestone year. Like so many other long-standing businesses Greene King and its employees were impacted hugely by World War One. Sadly we lost 21 employees during the war and in memory of them and in gratitude for the safe return of many, many more, Greene King purchased land and built playing fields in Bury St Edmunds for its employees at the end of the war.

“The Royal British Legion provides invaluable support to servicemen and women today and we are proud to be able to support with this limited edition beer, Flanders Fields.”

Search hundreds of local jobs at Jobs24

Management Jobs

Show Job Lists

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Insight

Like Henry VIII, modern-day politicians continually invent new ways of taxing their citizens.

Voting in South Norfolk Council’s Business Awards, celebrating the economic success of the district, is now open.

Women in Business

cover

Enjoy the
Women in Business
digital edition

Read

Business East

cover

Enjoy the
Business East
digital edition

Read

Celebrating Success

cover

Enjoy the
Celebrating Success
digital edition

Read

B2B Exhibition

cover

Enjoy the
B2B Exhibition
digital edition

Read

Green 100

cover

Enjoy the Green 100
digital edition

Read

Meet the Team

Mark Shields

Business Editor

|

Chris Hill

Agricultural and Farming Editor

|

Business Most Read

Awards

Norfolk Future 50 EDP Business Awards Green 100