The top tourism people and businesses in the borough of Great Yarmouth have been recognised at a high profile awards ceremony.

Eastern Daily Press: Richard Routledge receiving his superstar award from deputy mayor Malcolm Bird.Picture: Steve Davis/ GYTABIARichard Routledge receiving his superstar award from deputy mayor Malcolm Bird.Picture: Steve Davis/ GYTABIA (Image: Archant)

Great Yarmouth’s annual tourism and business awards ceremony has been held in the town hall.

It saw Richard Routledge named as the business superstar for his lifetime achievement in the tourism sector.

He has played soul and funk music to crowds attending his Richard’s Parties at hotels, holiday parks and nightclubs across the region, and across the UK, between the 1980s and his finale last year. In a shift of tempo in recent years he also ran tea dances at hotels.

The awards are made by the Greater Yarmouth Tourism and Business Improvement Area, whose president David Marsh praised Mr Routledge for “making people happy over 35 years” while raising funds for charities including Breast Cancer, Barnados, and Eczema Research.

The rising star award went to Jack Button, who runs Jack’s Jetty Snacks on the Golden Mile, setting up the business after opting out of university.

SW1, a new restaurant opened by former Imperial Hotel chef Simon Wainwright at the former Key Largo on Quay Road near Gorleston harbour mouth, won the new business accolade.

There were double successes for the Sea Life Centre and Redwings horse sanctuary at Caldecott.

The Sea Life Centre was co-winner of the investment category with Sentinel who have revamped the Phoenix Pool at Bradwell, and outright winner of the customer service award.

Redwings triumphed in the working team category and the marketing award thanks to a sensitive promotional campaign after the death of a star adoption horse.

Allen’s Butchers at Hemsby, now being run by the fifth generation of the family, lifted the award for the best family-owned business.

Fusion hair salon in Gorleston won the community category for its work with clients suffering with hair loss from alopecia and cancer.

Andover House Hotel in Camperdown, Great Yarmouth picked up the business website award.

Category winners (and other finalists):

Investment: joint winners Sea Life Centre / Sentinel Leisure Trust

Business Website – winner Andover House Hotel, Great Yarmouth (other finalists: Fusion, Joyland)

New Business –SW1, Gorleston (Belly Boos, Beach Hut Café)

Customer Service –Sea Life Centre (The Kensington, The Knights Court)

Marketing – Redwings (The Kensington, Fusion)

Community – Fusion (Belton Fun Day, Sentinel)

Family Owned - Allens Butchers Hemsby (Barnard House, Andover Hotel)

Rising Star - Jack Button (Tom Haddon, Eleanor Hindley)

Working Team - Redwings, Fritton (Seachange Arts, The Hippodrome)

Life Time Achievement - Richard Routledge

The event also saw tributes paid to Bert Collins and Don Peers, both tourism stalwarts who died earlier this year.

Prayers were also said for the residents on the Marrams at Hemsby and the crew of the stranded Malaviya Twenty