Norwich telecoms firm cracks £1m turnover target

PUBLISHED: 09:52 20 June 2013 | UPDATED: 09:53 20 June 2013

Karl Alderton Managing Director Comms Supply

Karl Alderton Managing Director Comms Supply


Innovative telecoms firm Comms Supply is on course to quadruple its staff after seeing its turnover reach the £1m mark.

The EDP Future 50 company – based at the Meridian Business Park in Norwich – said sales were boosted by an increased customer appetite for a new hosted solution, which provides free or low-cost telephone calls over the internet.

The firm has taken on the technology, also known as a Voice Over Internet Protocol (VoIP), to allow businesses of all sizes and sectors to work with less equipment, at a faster rate, and from home.

And it said companies will also have a reliable connection because the solution can recover lost information if the broadband goes down.

The business, which provides phone, mobile and broadband packages, as well as line rental to businesses in Norfolk and across the UK, is aiming to reach a two-year turnover target of £2.5m,

The company’s founder and managing director Karl Alderton said he plans to increase staff numbers from six to 16 by the end of the year, and has his sights on a total of 24 in 2014.

With 180 customers, including the East Anglian Air Ambulance and The Forum in Norwich, the 27-year-old entrepreneur said a key reason for the business’ growth is the offer of the a new hosted solution as well as the traditional telecoms offering.

“It’s low cost because of very little equipment, and what people don’t talk about as much is that it allows home working, which means businesses can still be productive.” he said.

The new hosted solution has been around for a number of years, but Mr Alderton said it had failed to go mainstream before because of the lack of big players in the market.

But in recent years larger companies have taken up the option, which means an expansion for Comms Supply.

“We are increasing our staff so we can support our customers,” he said.

“We don’t want to get to the stage where we have a low number of staff and can’t answer the calls.”

May was the company’s busiest sales month, with £78,000 in new business taken on, a figure which exceeded their target of £45,000.

And in June, Mr Alderton said his team made £175,000 in new clients.

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