Search aims to make data easier to understand for businesses on the move

PUBLISHED: 08:37 16 October 2017 | UPDATED: 10:41 16 October 2017

Mark Donaldson of Picture: James Neale.

Mark Donaldson of Picture: James Neale.


Data can be useful but as anyone who runs a firm knows it is how you use it which is key.'s analytical platform. Picture:'s analytical platform. Picture:

Future50 member helps businesses get insight into the numbers behind their company, allowing them to see visual representations of indicators such as which products are falling out of fashion and what is becoming popular.

Now as it aims to build its presence in the SME (small-medium enterprise) market the firm has added tablet access – allowing businesses to get the latest figures on the move.

Founder and chief executive Mark Donaldson said the platform, currently works with Sage accountancy software, had found a market with accountants and family companies.

One business which has been able to support is DS Hobbs and Son, based in Foulsham near Dereham. The toy and gift wholesaler digitised its business a few years ago and became one of’s first customers last year.

Mr Donaldson said: “Our main market is probably the more traditional business which knows how to use Sage and doesn’t want to change but wants to access cloud systems.

“We go into more depth than the other cloud systems and can be accessed anywhere so if you are in a sales meeting you can pull up the numbers there and then.”

Michael Hobbs, the third generation of his family to run DS Hobbs, said: “I use the platform every day to monitor which products are selling ahead of others, profit margins and to help monitor and deliver my growth and efficiency plans and it really help keep me in tune with the business.”

Mr Donaldson, who has a background as a financial consultant, said was also proving popular with accountancy firms as they sought to provide more hands on information to clients.

He said: “It means accountants can be part of their clients’ business and give helpful advice throughout the year, rather than just looking through it at the end of the year.”

While Sage is the only platform which currently connects with the software Mr Donaldson said he had plans to bring other tools and technologies into the fold.

“You have to go to a lot of places to get information these days,” he said. “If we can put it all in one place and analyse it then it will save a lot of time.

“That is our goal. We want to bring in Google Analytics, Mailchimp, Facebook and so on.

“It will allow businesses to see if they are getting value for what they are spending.”

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