Farmers should respond ‘proactively’ to new diet trends, expert says
British farmers could play a key role in helping to promote better public health by adapting to recent radical changes in diet, an expert has claimed.
Agricultural practice and policy should take account of new trends in the way people cook and eat, and the current interest in health foods could allow UK farmers to increase production of pulses, cereals, fruit and vegetables.
Rural policy expert Prof Michael Winter, from the University of Exeter, said more must be done to ensure the UK has nutritional security as well as food security, and this should be seen as a “public good”.
“Farmers should be proactive, helping to create a new food culture which nourishes and sustains health and well-being, building further on UK farmers’ proven ability to produce safe, nutritious and affordable food in response to market demand,” he said.
“As demand changes, UK farmers need to respond with confidence to the concerns and opportunities in our changing society.”