A tourism app voiced by Stephen Fry which allows people to virtually explore some of Norfolk's towns and attractions has been launched.
The Breckworld app will allow people to virtually explore towns like Thetford, Dereham, Swaffham and Watton along with the district's best attractions, free days out and independent cafes.
Breckland District Council launched the app at Thetford's Ancient House museum on Tuesday morningand the council believe the app is a world first.
Featuring ultra-high definition 360 degree videos, some narrated by Stephen Fry, it brings together existing and newly developed technology into a single app.
It also gives people the opportunity to take part in a virtual treasure hunt which is designed to help families and visitors make the most of their visit while unlocking special offers along the way.
The app includes more than 100 'virtual stars' hidden across the district and discoverable using a map within Breckworld, with every 10 stars collected giving access to special offers from independent businesses.
Leader of Breckland District Council, William Nunn, said: 'Breckworld enables residents and visitors to make an informed choice about where they'd like to visit by watching short 360 degree films of over 70 different local attractions from the comfort of their own homes.'
Developed by the council in partnership with Dereham-based Viewing Online, run by Ryan Baxter, the idea was pitched by Mr Baxter as a way to help promote local attractions and businesses and was backed by the council as part of its Market Towns initiative.
Mr Baxter said: 'There are some fantastic places to visit in Breckland and we wanted to show the world just how amazing Breckland really is.
'In the app, our 'virtual reality' films showcase Breckland while 'augmented reality' technology provides entertainment through the treasure hunt and offers while you're out exploring.
'We spent the summer filming towns, attractions and places of interest across Breckland and discovered places that we'd never heard of before, despite living in Dereham for years.
'We hope people will use the app to plan great days out with their families and discover some brilliant places to visit and have fun.'
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here