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Pubs earned 33% more than normal on day of England’s first World Cup match

PUBLISHED: 09:01 10 July 2018 | UPDATED: 09:45 10 July 2018

Figures show that spending in pubs surged by a third on the day of England's debut match in the 2018 World Cup. Picture: Gareth Fuller/PA Wire

Figures show that spending in pubs surged by a third on the day of England's debut match in the 2018 World Cup. Picture: Gareth Fuller/PA Wire

As England surge towards the final of the World Cup, pubs are counting the extra revenue fans have brought through their doors.

New figures show spending in the UK’s pubs rose by a third on the day of England’s debut match, with many having seen bigger and bigger crowds as the team progressed through the tournament.

Compared with the same day a year earlier, sales in pubs on June 18 – when the team took on Tunisia – were 33% higher.

The Barclaycard data also showed pub spending overall rose by 9.5% in June, compared with June 2017.

Non-essential spending saw its best performance in almost two years, growing 5.5% in the month. This was driven by a particularly strong demand for entertainment, Barclaycard said, with entertainment spending increasing by 10% week-on-week on the first seven days of football.

The hot weather has also encouraged people to loosen the purse strings, with one in three (33%) of the people 2,000 people surveyed saying they have spent more than normal so far this summer.

Of these, 28% said the extra spending had gone on planning more activities to make the most of the good weather.

Nearly two-thirds (65%) of people now feel confident in their household finances, Barclaycard found – the highest proportion in 12 months.

Esme Harwood, director at Barclaycard, said: “As the warm weather continues and World Cup fever sets in, it’s clear many households are prioritising fun in the sun while making the most of the summer’s best experiences.”

Separate figures from the British Retail Consortium (BRC)-KPMG retail sales monitor showed that in June, UK retail sales increased by 1.1% on a like-for-like basis from June 2017.

On a total basis, sales increased by 2.3% annually in June.

Helen Dickinson, chief executive at BRC, said: “Beer, barbecues and big TVs lifted June’s sales as warm weather and World Cup fever gripped the nation.”

But she cautioned that conditions for consumers and retailers remain “extremely tough”.


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