A closing down sale is being advertised at a town centre department store.

Eastern Daily Press: A closing down sale has been launched at Debenhams in Great Yarmouth Picture: Liz CoatesA closing down sale has been launched at Debenhams in Great Yarmouth Picture: Liz Coates (Image: Archant)

Debenhams in Market Gates, Great Yarmouth, was named in April among 22 stores earmarked for closure.

The fashion element outlet, part of the department store chain, is offering reductions of up to 30pc.

The closure comes 11 years after Debenhams made a triumphant return to the town.

Its re-opening in the shopping centre - 23 years after it pulled out of King Street - was heralded as "a new dawn" for Yarmouth.

Eastern Daily Press: Flashback: New branch of Debenhams opens in Yarmouth. This picture shows the Mayor of Great Yarmouth Terry Easter and Helen McDermott opening the new store Picture: Colin FinchFlashback: New branch of Debenhams opens in Yarmouth. This picture shows the Mayor of Great Yarmouth Terry Easter and Helen McDermott opening the new store Picture: Colin Finch

On the day the ribbon was cut by the town mayor some 50 people queued outside, eager to rummage the rails as well as explore the new £16m revamp to the mall.

At the time the new shop was said to have created 90 new jobs.

Debenhams announced in April it was shutting 22 of its worst-performing stores and overall planned to close 50 as part of a restructure to secure the chain's future.

At the time it was said the first wave of closures would be in "early 2020."

Eastern Daily Press: Flashback: A new branch of Debenhams opens in Yarmouth. This picture shows the Mayor of Great Yarmouth Terry Easter and Helen McDermott opening the store Picture: Colin FinchFlashback: A new branch of Debenhams opens in Yarmouth. This picture shows the Mayor of Great Yarmouth Terry Easter and Helen McDermott opening the store Picture: Colin Finch

Although no official date has been announced it is understood the shop will close its doors on January 24.

Centre manager Nick Spencer said he was actively looking for alternative uses for the unit.