Inspired by a friend's illness a duo launched a community interest company (CIC) which uses music to improve health and wellbeing.
Playing for Cake, based in Sheringham, provides interactive music and singing sessions and workshops for people living with a range of physical or mental health conditions, including dementia and respiratory conditions.
Founded in October by co-directors Tina Blaber-Wegg and George Crawley the CIC has already worked with The Danbury Unit – a specialist dementia unit at Halsey House in Cromer.
The business was formed after a member of the band the duo played in, which was also called Playing for Cake, was diagnosed with early onset dementia.
Ms Blaber-Wegg said: 'We feel this is a massively under-funded and under-resourced sector. There is so much potential for different people to benefit from taking part in participatory music sessions.'
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