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Dragons' Den success story signs up celebrity customers

PUBLISHED: 12:44 09 October 2019 | UPDATED: 14:12 09 October 2019

Ross Mendham, managing director of Barenaked Foods with son Oliver. Pic: submitted

Ross Mendham, managing director of Barenaked Foods with son Oliver. Pic: submitted

A Norfolk businessman who impressed on the BBC Dragons' Den show is celebrating success with a new celebrity following on social media.

Ross Mendham, managing director of Barenaked Foods. Pic: submittedRoss Mendham, managing director of Barenaked Foods. Pic: submitted

Ross Mendham, who runs Barenaked Foods from Damgate Lane, near Acle, has seen a growing following on social media from celebrities who enjoy his low calorie noodles - including football legend George Best's son Calum and former professional boxer Chris Eubank's daughter Emily.

Ross' noodles are also a key element of nutritional meals for members of the renowned Norwich Knight family who are professional wrestlers.

MORE: The day a Hollywood legend visited Norwich

The movie Fighting with my Family, featuring heavyweight actor Dwayne Johnson, aka The Rock, tells the story of family member Paige's journey to become a wrestling star.

Callum Best. Pic:: Ian West/PACallum Best. Pic:: Ian West/PA

In fact, Barenaked Foods also sponsors professional wrestler, Ricky Knight Junior, son of Roy Knight and grandson of Ricky Knight senior, both former professional wrestlers.

Ross is now six years on from his success in getting £60,000 from businessman Peter Jones on the BBC's gruelling panel of rich investors.

Since then, the packets of low calorie, low carb pasta are in most main brands of supermarkets including Waitrose, Sainsbury's, Tesco and Morrisons and another new product is being launched soon.

The brand is now global selling across Ireland, Australia and the Middle East while overall distribution has increased from 200 to 50,000 packets of pasta per week.

Fighting with My Family was released earlier this year. Pic: Archant libraryFighting with My Family was released earlier this year. Pic: Archant library

But it all started with Ross and wife Kelly packing at home by hand around 200 of konjac noodles, derived from an Asian-grown plant which is low in carbs, sugar and calories.

Ross said: "I'm extremely proud of where Barenaked Foods is in the marketplace. It has established itself as a big player in our category. It's not been easy.

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"I didn't realise the industry I was getting into was going to be so hard to crack but my determination and passion together with the mentoring from Peter Jones' team and support from fellow director and father-in-law Barry Gilham, enabled me to take it to where it is now.

The Knight family at the premiere in Norwich of Fighting with my Family. Pic: ArchantThe Knight family at the premiere in Norwich of Fighting with my Family. Pic: Archant

"I said world domination when I got out of the den and that's exactly what I want for my brand."

Ross Mendham, managing director of Barenaked Foods. Pic: submittedRoss Mendham, managing director of Barenaked Foods. Pic: submitted

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