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Briton Sir Jonathan Ive takes key role at technology giant Apple

PUBLISHED: 09:40 26 May 2015 | UPDATED: 09:58 26 May 2015

In an interview with writer, actor and presenter Stephen Fry for the Daily Telegraph, the gadget expert confirmed the promotion from senior vice president of design to take up the new role. See PA story TECHNOLOGY Apple. Photo credit should read: Rebecca Naden/PA Wire

In an interview with writer, actor and presenter Stephen Fry for the Daily Telegraph, the gadget expert confirmed the promotion from senior vice president of design to take up the new role. See PA story TECHNOLOGY Apple. Photo credit should read: Rebecca Naden/PA Wire

British technology guru Sir Jonathan Ive has been promoted to Apple's chief design officer, it has been revealed.

In an interview with writer, actor and presenter Stephen Fry for the Daily Telegraph, the gadget expert confirmed the promotion from senior vice president of design to take up the new role.

Sir Jonathan - known as Jony - is the man behind of some of the best-loved gadgets of modern times and is widely credited for his role in turning around the company’s fortunes.

The designer, from Chingford in north-east London, has led Apple’s design team since the mid-1990s and, alongside former chief executive Steve Jobs, helped bring the firm back from the brink of financial ruin.

Sir Jonathan was made a Knight Commander of the Order of the British Empire (KBE) in 2012 for services to design and enterprise.

Speaking then about the impact of his products on the modern world, Sir Jonathan said: “We don’t really spend much time thinking about our impact.

“We are fully consumed with trying to make the very best products that we can.”

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