It sounds just the place if you want to cheer yourself up amid all the doom and gloom.

Eastern Daily Press: Paul Beal, the owner of World of Fun at Hunstanton, with some of his best-selling jokes Picture: Chris BishopPaul Beal, the owner of World of Fun at Hunstanton, with some of his best-selling jokes Picture: Chris Bishop (Image: Archant)

For as lockdown eases, Britain’s largest joke shop has re-opened its doors.

Owner Paul Beal saw a steady stream of customers at World of Fun in Hunstanton on his first day back in business.

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Eastern Daily Press: Paul Beal has run World of Fun at Hunstanton for 42 years Picture: Chris BishopPaul Beal has run World of Fun at Hunstanton for 42 years Picture: Chris Bishop (Image: Archant)

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Mr Beal, who has run the shop on St Edmund’s Terrace near the Princess Theatre for 42 years, said the old favourites were as popular as ever.

“We’ve got whoopee cushions, foam in the mouth sweets, sweets that turn your mouth blue, car exhaust whistles,” he said.

Eastern Daily Press: Jokes galore at World of Fun in Hunstanton, including many time-honoured favourites Picture: Chris BishopJokes galore at World of Fun in Hunstanton, including many time-honoured favourites Picture: Chris Bishop (Image: Archant)

“It takes us away from all the bad news, we’ve all had plenty of TV and alcohol lately.”

More fiendish tricks include non-tear toilet paper, along with other lavatory humour.

“I prefer magic tricks,” said Mr Beal, who sometimes conjures at social events.

Eastern Daily Press: Signs inside World of Fun remind customers to socially distance to reduce the risk of spreading the coronavirus Picture: Chris BishopSigns inside World of Fun remind customers to socially distance to reduce the risk of spreading the coronavirus Picture: Chris Bishop (Image: Archant)

“Here,” he says, taking a loop of string out of his pocket. “Imagine this is a lady’s necklace.

“Put your thumb up, loop it round it and if you can hold onto it you can keep it.”

Somehow the string slips away before Mr Beal whips it back into his pocket.

Eastern Daily Press: Wigs of all kinds are on sale at World of Fun Picture: Chris BishopWigs of all kinds are on sale at World of Fun Picture: Chris Bishop (Image: Archant)

Mr Beal and other traders in Hunstanton are pinning their hopes on the tourists returning to town after losing the first half of their summer season to lockdown.

“The town’s open to welcome them,” he said. “I just hope the caravan sites open soon, that’s what we all need.”

Hunstanton’s population doubles in he summer season, as visitors move into thousands of caravans, chalets and holiday lets.

Eastern Daily Press: Make-up, fake tattoos and wounds at Worlf of Fun at Hunstanton Picture: Chris BishopMake-up, fake tattoos and wounds at Worlf of Fun at Hunstanton Picture: Chris Bishop (Image: Archant)

While day trippers have returned to town overnight stays remain against government guidance.

Coronavirus has already claimed one high profile business in Hunstanton, with the Golden Lion on The Green ceasing trading after its parent company Shearings collapsed.

MORE - Golden Lion ceases trading after coach firm collapsesMr Beal got into the joke business by what he calls a happy accident more than 40 years ago, buying a box of jokes and tricks at a trade show to try on the pavement outside his cafe.

Eastern Daily Press: Signage outside World of Fun in Hunstanton asks customers to socially distance Picture: Chris BishopSignage outside World of Fun in Hunstanton asks customers to socially distance Picture: Chris Bishop (Image: Archant)

Teams of footballers were in town to compete for the Old Tin Can - a now defunct competition to remember First World War soldiers from Hunstanton and London kicking old cans about in the trenches.

Players snapped up the lot in a weekend and World of Fun was born.