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Market stall reopens and has new warehouse after enjoying huge growth

PUBLISHED: 14:05 27 August 2020 | UPDATED: 14:33 27 August 2020

Bo-Tanical reopens as an outlet at Norwich Market and it has been given a refit to make it Covid-safe, pictured is Eve Spall who works during the week at the stall.    Pictures: BRITTANY WOODMAN

Bo-Tanical reopens as an outlet at Norwich Market and it has been given a refit to make it Covid-safe, pictured is Eve Spall who works during the week at the stall. Pictures: BRITTANY WOODMAN

Archant

The owner of Bo-Tanical at Norwich Market has reopened the stall after lockdown and moved into a warehouse after enjoying a huge growth in online sales.

Bo-Tanical reopens after lockdown as an outlet at Norwich Market at stalls 14 and 15, pictured is Eve Spall.  Pictures: BRITTANY WOODMANBo-Tanical reopens after lockdown as an outlet at Norwich Market at stalls 14 and 15, pictured is Eve Spall. Pictures: BRITTANY WOODMAN

Joe Ridoutt previously owned an estate agents, but swapped selling homes for house plants in October 2018 when he opened a pop-up stall at Norwich Market.

Mr Ridoutt then moved to several other pitches, but he has since returned to his original location and expanded into the neighbouring one, at numbers 14 and 15.

Since 2018, he has built up a large social media following, with over 42,000 Instagram followers, and before temporarily closing due to coronavirus he was selling 1,000 plants a week.

Thankfully, he had launched a website last October, where customers can buy plants, such as aloe vera, cacti and succulents and pots with nationwide delivery.

Joe Ridoutt, owner of Bo-Tanical house plant stall at Norwich Market, pictured in 2019 for the stall's first anniversary Picture: Lauren De BoiseJoe Ridoutt, owner of Bo-Tanical house plant stall at Norwich Market, pictured in 2019 for the stall's first anniversary Picture: Lauren De Boise

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Mr Ridoutt prepared himself for some time off in lockdown, but instead he was busier than ever as online orders soared and he now sends out “around 500 orders a week”.

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Due to its popularity, Mr Ridoutt moved into a warehouse in Hurricane Way, next to Norwich Airport, to store the plants as there was no longer room in his Spixworth home.

The Bo-Tanical Outlet sells discounted plants and exclusive products too Pictures: BRITTANY WOODMANThe Bo-Tanical Outlet sells discounted plants and exclusive products too Pictures: BRITTANY WOODMAN

He said: “We started in a single stall as a pop-up shop - since then we took on two stalls, opened our website, employed multiple staff and moved into a 2,000 square foot warehouse.”

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The market stall has now finally reopened following a refit and has been rebranded as Bo-Tanical Outlet, with a separate Instagram page.

Mr Ridoutt added: “We tend to find when new stock is added to the website you won’t always sell out of everything, so the stall offers us the perfect opportunity to sell remaining stock at a discount.

Bo-Tanical is now back open after lockdown as an outlet, with a one-way system to make it Covid-safe Pictures: BRITTANY WOODMANBo-Tanical is now back open after lockdown as an outlet, with a one-way system to make it Covid-safe Pictures: BRITTANY WOODMAN

“We still have new stock solely for the stall and it still sells plants, pots, terrariums and other bits.

“We refitted the stall so we can have an entrance and exit, plus better airflow, and it is much more fluid now which feels nice.”

The stall is open Tuesday to Saturday 10am to 4pm.


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