Bosses at North Norfolk holiday park Kelling Heath said customer feedback was at the heart of its £1.5m investment programme
PUBLISHED: 13:03 28 January 2016 | UPDATED: 14:03 28 January 2016
Archant Norfolk 2013
Bosses at an award-winning north Norfolk holiday park said a commitment to customer service has underpinned a £1.5m investment programme to improve its facilities.
Tourism Business Survey
Signs of increased confidence to invest will be one of the metrics being keenly studied when the results of the 2016 Larking Gowen Tourism Business survey are published.
Last year saw a dip in businesses planning site improvements from 51pc of respondents to 35pc in 2015. However, six out of 10 businesses felt the economy was on track, while last year’s survey noted that despite some poor weather last year there was a “healthy rise” in the number of businesses reporting an increase in both turnover (66pc) and profits (55pc). This year’s annual survey will continue to focus on recurring issues such as business performance, use of marketing and social media, recruitment of staff and customer behaviour.
In addition, the survey asks questions regarding topical issues such as the impact of the Cut Tourism VAT campaign, pension auto-enrolment and the National Living Wage, and how businesses plan to fill the gap created by public sector spending cuts.
To complete the survey go to www.tourismsurveys.co.uk.
Blue Sky Leisure, owners of Kelling Heath Holiday Park and Woodhill Park, are set to unveil the latest upgrades when guests arrive for the start of the 2016 holiday season over the next month.
Improvements totalling £150,000 at Woodhill Park, in East Runton, include an upgrade to the electrical supply feeding the park, as well as better broadband and Wi-Fi connectivity, allowing guests to access the internet from anywhere on park.
At Kelling, which last November was crowned holiday park of the year in the EDP Tourism Awards, a further £300,000 has been spent refurbishing the park’s health and fitness club, including its gym, reception area and female and disabled changing facilities. Club members and holidaymakers can now make use of new, state-of-the-art cardiovascular equipment, including treadmills, rowers, X-trainers, cycling machines and a Watt bike (as used by the British cycling team).
Improvements have also been made to the gym’s range of resistance equipment.
Kelling’s touring and camping facilities have also been enhanced with ten new hard-standing, fully-serviced pitches providing all-year-round, all-weather access to the park.
The firm has also spent £500,000 improving and adding to the luxury accommodation on offer at Kelling, including the addition of two new woodland lodges and the replacement of 15 top-of-the-range “Nightjar” holiday homes.
The remainder of the investment has gone towards developing two new areas for holiday home ownership at Kelling. A total of 17 new holiday home pitches are due to go on sale in the spring, complementing the park’s new luxury lodge heathland development.
The news comes as tourism and leisure businesses are being asked for their views about the state of the sector as part of the annual Larking Gowen Tourism Business Survey.
Blue Sky Leisure director, Michael Timewell, said: “This investment clearly demonstrates our commitment to continual improvement at both locations, as well as the importance we place on customer feedback.
“All the improvements we’ve made at Kelling and Woodhill have been prompted by customer comments and carried through because we want to provide our customers with the best possible on-park experience. Whether they are holidaymakers, holiday home owners or local members of our newly-refurbished health and fitness club, our guests on park are the lifeblood of our business, as well as key contributors to the local economy, and we want to make sure they keep coming back for many years to come.”