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Body promoting tourism in Norfolk brings Suffolk on board in rebrand

PUBLISHED: 16:57 22 November 2016 | UPDATED: 17:08 22 November 2016

From left to right: Peter Williamson, of Merrivale Model Village, Jo Artherton, of Pensthorpe Natural Park, Louise Rout, of Fairhaven Woodland and Water Garden, and Alastair Baker, of Bressingham Steam and Gardens. The four are directors of Norfolk and Suffolk Tourist Attractions. Pictured at the launch of the new group at Pleasurewood Hills. Picture: Paul Dickson

From left to right: Peter Williamson, of Merrivale Model Village, Jo Artherton, of Pensthorpe Natural Park, Louise Rout, of Fairhaven Woodland and Water Garden, and Alastair Baker, of Bressingham Steam and Gardens. The four are directors of Norfolk and Suffolk Tourist Attractions. Pictured at the launch of the new group at Pleasurewood Hills. Picture: Paul Dickson

Archant

A membership body promoting tourism in Norfolk has joined forces with colleagues in Suffolk to package the region as a whole.

Norfolk and Suffolk Tourist Attractions (NSTA) was launched today, with revamped branding and a new website part of the overhaul of the former Norfolk Tourist Attractions Association.

The new look was revealed at the body’s annual meeting, which was held at Pleasurewood Hills, near Lowestoft.

Speaking at the meeting, Peter Williamson, joint vice-chairman of NSTA and owner of Merrivale Model Village in Great Yarmouth, said: “The body is for attractions in both counties, which is an amazing achievement.

“Tourists don’t care about boundaries and which county they’ll be in one day compared to the next. We want to see the region promoted as a whole. It’s an absolutely fantastic thing and I commend the directors for bringing it together.”

Last year, tourism in Norfolk generated just over £3bn and supported 61,000 jobs, while in Suffolk the figure sat at £1.9bn, with 39,000 roles in the sector.

Industry leaders have long hoped to put aside the county border and see the two areas work closely together as one brand.

In October, Broads Tourism said a key focus was to better connect the Norfolk and Suffolk waterways.

The meeting heard from Helen Cutting, partnership manager at Visit East Anglia, who said the DMO’s main drives for 2017 were to convert day trippers into overnight visitors and develop the year-round economy.

To see the new website, click here.

• Do you have a tourism story? Email lauren.cope@archant.co.uk

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