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Pillars of Engagement

Our Best Employer Pillars of engagement will provide you with resources, strategies and activities that will help you develop and implement your employee engagement strategies.

  • Communication
  • Develop your managers
  • Workspace and Environment
  • Creating well-defined roles
  • Teamwork and giving back
  • Employee recognition and incentives
  • Health and wellness
  • Personal growth and development

Values and purpose

Why is a company's purpose one of the biggest drivers of employee engagement?

A company’s purpose is its whole reason for being business. It goes beyond the organisation’s goals or ambitions to the deeper reason as to why it even exists in the first place. It is the purpose it is there to serve, beyond financial gain.

So how is purpose different to a company’s vision? How does it impact on company values? And how can it improve employee engagement and set the tone for an organisation’s culture?

Because a company’s purpose is the very origin of why a business was created, and what it stands for, it is also the starting point for developing the company’s vision and values. A company’s vision and its mission statement is based on what the business aims to achieve and where it sees itself going in order to reach its purpose. A company’s values are the expected behaviours and attitudes which act as the building blocks to achieving its vision and succeeding in the organisations purpose.

Your company’s purpose is what will keep your business focussed and should be what all decisions are ultimately centred on. Greg Ellis, former CEO and Managing Director of REA Group describes the company purpose as the ‘philosophical heartbeat of an organisation’. This is because a compelling purpose drives businesses forward and unites and engages its employees. Having a vision and a set of company values which are based on a clearly defined purpose will also be far more authentic, as everything relates back to the ultimate reason why the business exists.

Together, your company’s purpose, vision and values will also form the basis of your organisation’s culture. It enables you to set a guide as to the methods, practices, standards and behaviours you want to establish across your organisation. A solid business purpose, which is clearly communicated, also ensures there is a consistency and transparency to employees understanding what they are aiming to achieve on a day-to-day basis. It brings people together with a common goal.

Why does purpose matter?

Leadership expert Simon Sinek is passionate about a company’s purpose and talks engagingly about how business leaders should always start with the ‘why’ and find a way of clearly articulating this through the company vision and values. In his book ‘Start With Why: How Great Leaders Inspire Everyone’ he regularly refers to the fact that people don’t buy into ‘what’ a business does, but ‘why’ they are doing it in the first place. The purpose is the reason why something matters and this is one of the most powerful drivers of employee engagement.

Research shows that, for employees, a sense of working towards a higher purpose in business, particularly if it is inline with their own values and beliefs, increases engagement in their job and the business. Increasingly, employees are looking for a sense of meaningfulness in their work, and if they can identify with the business purpose and the values of their leader, then they are more likely to be engaged.

A clear purpose also supports a strong employer brand, as employees are attracted to the ‘why’ behind the business and to working for a values-driven organisation. While what a business does, and how it does it, are both important, it is ultimately the purpose which people will find meaningful and which will inspire a sense of belonging.

Recommended ideas and actions

  1. Does your organisation have a purpose? Check whether your employees can relate to it and if they can articulate it. This will help you to understand if it is being effectively communicated and reinforced as part of your people strategy, and if it is uniting and engaging your teams.
  2. Does your senior leadership and executive team still champion your purpose? Those at the top of the organisation need to lead by example to ensure the business purpose is being permeated across the business.
  3. Could you integrate purpose into your performance reviews? ? To further reinforce the company’s purpose, you can also look at ways in which it can be linked to performance reviews and reward and recognition schemes. Just as business decisions should be assessed to ensure they are contributing to achieving the company purpose, staff performance can be reviewed and rewarded in the same way.
  4. Does your organisation need to define its purpose? If your business doesn’t yet have a defined purpose in place, this is the best way to start your engagement journey. There are lots of resources available to help you. Start with the ‘why’ and use this to create your companies vision and values. Sit down with the people behind the business and write out a clear, concise statement about why your company exists in the first place. This essentially comes down to asking yourself 'what gets me out of bed in the morning?'.

Appendix and resources

  • Read Simon Sinek's book 'Start With Why: How Great Leaders Inspire Everyone to Take action'
  • Watch this videoof Simon Sinek’s presentation on 'Start With Why'
  • Visit Snacknation for its guide to employee engagement and company purpose section
  • Talk to a consultant at Pure. Our expert team can help and advise you on discovering and creating your company purpose or reviewing it to ensure it remains impactful and clearly communicated.
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Communication

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Why does it matter...

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Actions to take...

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Appendix and resources

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Develop your managers

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Why does it matter...

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Actions to take...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Appendix and resources

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Workspace and Environment

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Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Why does it matter...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Actions to take...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Appendix and resources

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend.

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Creating well-defined roles

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Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Why does it matter...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Actions to take...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Appendix and resources

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend.

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Teamwork and giving back

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Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Why does it matter...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Actions to take...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Appendix and resources

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend.

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Employee recognition and incentives

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Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Why does it matter...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Actions to take...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Appendix and resources

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend.

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Health and wellness

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Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Why does it matter...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Actions to take...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Appendix and resources

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend.

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Personal growth and development

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Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Why does it matter...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Actions to take...

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend. Nunc venenatis nisl sed metus gravida tincidunt. Integer lectus libero, tempor nec nisl eget, laoreet tristique lectus. Aenean quis metus quis risus placerat fermentum. Vivamus varius mattis enim vel auctor. Duis enim lorem, dictum non sapien a, ultricies consectetur tellus. Praesent sodales aliquet est ut venenatis.

Appendix and resources

Donec pellentesque tincidunt purus, id dignissim orci dignissim ac. Duis turpis eros, ultricies eget euismod nec, sodales non magna. Morbi dictum dolor a viverra eleifend.

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