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Aviva renews Premiership Rugby sponsorship deal for another season

PUBLISHED: 09:25 03 August 2017 | UPDATED: 09:25 03 August 2017

Aviva has renewed its sponsorship of Premiership Rugby for another season. From left to right are, Tom Wood of Northampton Saints, Gerrit-Jan Van Velze of Worcester Warriors, Ally Hogg of Newcastle Falcons, Jack Yeandle of Exeter Chiefs, Greig Laidlaw of Gloucester Rugby, Tom Youngs of Leicester Tigers, Brad Barritt of Saracens (centre), Danny Care of Harlequins, Guy Mercer of Bath Rugby, Jack Lam of Bristol Rugby, Joe Launchbury of Wasps and Josh Beaumont of Sale Sharks pose with the trophy during the Aviva Premiership season launch at Twickenham in 2016. Picture: PA

Aviva has renewed its sponsorship of Premiership Rugby for another season. From left to right are, Tom Wood of Northampton Saints, Gerrit-Jan Van Velze of Worcester Warriors, Ally Hogg of Newcastle Falcons, Jack Yeandle of Exeter Chiefs, Greig Laidlaw of Gloucester Rugby, Tom Youngs of Leicester Tigers, Brad Barritt of Saracens (centre), Danny Care of Harlequins, Guy Mercer of Bath Rugby, Jack Lam of Bristol Rugby, Joe Launchbury of Wasps and Josh Beaumont of Sale Sharks pose with the trophy during the Aviva Premiership season launch at Twickenham in 2016. Picture: PA

PA Wire/Press Association Images

Insurance giant Aviva has renewed its sponsorship of Premiership Rugby for another season.

The extension, which runs until the end of the 2017-18 season, will mark Aviva’s eighth year as a partner of England’s elite domestic rugby competition.

The title sponsorship runs from August 2017 through to June 2018, and will feature at 135 games, watched by millions of people at stadiums across the country and on BT Sport.

The deal allows Aviva to continue its Tackling Numbers programme, �which uses rugby to make learning about numbers fun for seven to nine year olds and is supported by the 12 Premiership rugby clubs.

Aviva’s retail marketing director Tom Daniell said: “After a thrilling end to last season and a great summer of rugby, we�re incredibly excited to be extending our partnership with Premiership Rugby until the end of the 2017-18 season.”


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